Dr. Liraz Lasry
Dr. Lasry received her Ph.D. in Marketing from of the Recanati Graduate School of Business Administration, Faculty of Management, Tel Aviv University with specialization in trends, creating and spreading Innovation at the 'Social-Digital' Era, Branding, Consumer Behavior and Social Influences (PhD advisors: Prof. Dan Ariely, Prof. Ron Shachar). She was the winner of the Dick Segal award for excellence in marketing research.
In 2014, Liraz was invited to join Singulariteam VC, where she is a personal advisor the the VC's chairman, representing him at the portfolio companies on issues of branding and marketing, and advising the VC's startup companies CEOs through strategic processes. In some of the main portfolio companies she has built, led and advised the branding and strategic process from day one. She also advises some startups outside the VC.
Liraz is the judge at the "Product of the Year" innovation award, and at Startuponomics Tel-Aviv and the creativity judge at Israel's annual advertising agencies ranking, for Globes Business Magazine.
She is now a lecturer at Tel-Aviv University's MBA and executive programs (both Israeli and International) and academic manager of manager training programs at Lahav. In addition, she lectures at NYU on Marketing in the context of Innovation, entrepreneurship and startups (NYU-TA). Formerly, she was the associate academic manager of the International MBA program at Tel-Aviv university (SOFEAR IMBA). Liraz is often Invited to give marketing and innovation lectures and workshops in Israeli and international firms.
Dr. Lasry teaches several advanced marketing elective courses , including Trends, Branding and Brands Management, Marketing management and strategy, Digital Marketing for Executives, Consumer Behavior. The original and popular course that she develops and teaches is on trends, innovation and social influences (how things – products, services, behaviors, ideas – spread socially and become popular or 'viral').
Her previous experience includes several years of strategic marketing consulting in a leading Israeli consulting firm with specialization in the fields of consumer behavior, consumer research, brand positioning and marketing strategy. In addition, she led the development and establishment of the company's specialization in the field of youth marketing, for both national and international projects. Their main clients included high-level executives in top Israeli firms.
In recent years, Liraz has also worked with Mr. Leon Recanati on a wonderful non-profit project, aimed at promoting social entrepreneurship and social innovation.
Liraz was invited to speak at TEDxJerusalem in December 2012.